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Pressing on it will take people to their dating profile if they have set one up.
Potential matches will be recommended based on dating preferences, things in common and mutual friends, Facebook said in a statement.
Zuckerberg said Facebook was building the dating service with an emphasis on privacy, a sensitive subject for people who use dating websites.
A hassle-free registration procedure and a built-in advanced search engine are speedy steps on the way to finding your match.
Another important benefit to consider: you won't have to go on a real date to find out all the above.
Lots of singles exchange messages and flirt online with pure enthusiasm, even if they prefer to carry themselves in a shy and modest manner in real life.
Facebook shares rose 1.1% to close at 3.86 on the news, which sparked a sell-off of established online dating service providers.
Facebook users have been able to reveal their relationship status on the network since it first went live in February 2004.